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Written By: The Dapper Boi
We’re Flipping the Script: The Dapper Boi Pre-Order Series
It was supposed to be a done deal. $850,000 on the table. Then nothing. We’ve heard “no” from sharks, from VCs, from lenders. But over 40,000 customers and a 51% repeat rate tell a different story. This is the beginning of our pivot back to the power of pre-orders. Here’s how we’re reclaiming control.
Our restock strategy is back and better than ever. Pre-orders built this brand. Now they’re returning as a smarter, faster, and more transparent way to grow. No guessing. No waste. Just products made because you asked for them. Here’s how it works and why it means more launches, made for you.
Less than 2% of VC funding goes to women. Less than 1% to queer and BIPOC founders. We know the stats. But we’re not here to play it safe. We’re here to change the game. And we’re inviting you to help build what’s next. This is what ownership looks like when the underdogs build their own table.